Three weeks to learn AI tools most professionals haven't figured out yet. You're not here to watch — you're here to build.
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The Mission
You're not here to observe. You're here to ship.
Over the next three weeks, you'll identify real problems, design solutions, and build something that matters — using Claude as your co-pilot. No rubric. No hand-holding. Just the tools, the team, and what you make of them.
JW
James Whitcomb
EVP, Operations & Delivery
25 years U.S. Army · Storytelling & strategy
Your narrative guide — how to frame ideas so they land.
BM
Bella McKinney
Delivery Manager
Design & creative execution
Your building partner — hands-on from concept to ship.
Your Timeline
Three weeks. Three outcomes.
Week 1
Explore & Discover
May 18 – 22
Days 1-2
Get set up. Meet the team. Break things in Claude. Learn what AI can and can't do.
Days 3-4
Research the AI landscape. Dig into Orbis's brand. Start seeing problems worth solving.
Day 5
Present what you've learned. Pitch your project. Lock in your direction.
Weeks 2–3
Build & Ship
May 25 – June 8
Identify
a real gap in Orbis's marketing or brand presence
Design
a solution — who's it for, what does success look like
Build
an MVP with Claude Code — it has to be real, not perfect
Ship
demo it, walk the team through how you built it
Your Toolkit
Three tools. Infinite possibilities.
💬
claude.ai
The Conversation
Ask questions, brainstorm, research, draft. This is where you get comfortable with how AI thinks.
📄
Cowork
The Workshop
Create documents, presentations, polished outputs. Skills and plugins built in.
⚙️
Claude Code
The Engine
Build websites, automations, tools, entire projects from your terminal. This is where you'll live.
You don't need to know how to code. You need to learn how to direct an AI that does. That skill — prompting — is the most valuable thing you'll take from here.
75%
Claude gets you there. You bring the last 25%.
AI is fast at:
Structure
First drafts
Code
Research
Formatting
You bring:
Judgment
Taste
Context
Audience sense
Quality control
Your first two days: actively test this boundary. Give Claude easy and hard tasks. Notice where it nails it vs. where it needs you.
Your Project
Find the problem. Build the solution.
By the end of Week 1, you'll pitch a project to James and Bella.
01
Identify
What gap exists in how Orbis shows up? What's missing, broken, or overlooked?
02
Ideate
What would a solution look like? Who's it for? How would you know it worked?